New Global Citizens
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Client: New Global Citizens
Case Study: Driving Growth Through Integrated Tools and Processes
Visit Website: www.newglobalcitizens.org
Awards for this Website:
- Best Nonprofit Website 2010, Content Management System (CMS) Association
The Client:
New Global Citizens (NGC) believes that young people are uniquely poised to tackle our most pressing global issues. The organization educates, equips, and mobilizes young people to help solve the greatest challenges faced by communities around the world. They engage students in high school campuses across the US as teams and connect them directly to grassroots projects around the world. In the last year, the impact of this movement led to over 100,000 people being educated about global issues and supported projects in 20 countries! The NGC Team Experience transforms youth possessing an interest in global issues and activism into informed, effective, and empowered life-long advocates of sustainable global change.
The Challenge:
NGC has a small staff that engages students at over 50 high schools around the country. With so much territority to cover between the staff, the organization relies on online communications and the web to be effective. However, the organization's website was not able to adapt and change. Students arriving to the website had an unclear path to get involved. The website, built in Flash, did not allow the staff to update content or move more of its communications online. Additionally, the staff's workload was growing as the number of people and schools engaged shot up. Managing contacts on spreadsheets was cumbersome and did not allow staff to share information effectively.
The Solution:
ifPeople worked with NGC to rethink the website from the perspective of their different audiences: student alumni, potenital donors, and parents. A new information architecture was created around the needs of students and team members and to support the organization's goals. A fresh design was created that built on the existing brand. ifPeople also mapped out the process of Team Engagement and replicated that in the Salesforce CRM as a central place for all staff to manage relationships collaboratively. The website and CRM database are tied together seamlessly, allowing the organization to collect information on the web that directly populates the database. ifPeople set up automation, trained the staff, and imported many spreadsheets into Salesforce to make it the hub of staff work.
The Outcome:
Immediately after the website launched, NGC staff received positive feedback from the community and its Board, boosting community, student, partner, and donor interest in the organization. For NGC staff, they now had greater ability to share and interact with teams, interested students and donors through the website. Donors could now see videos and read stories about successful teams and student transformation. NGC teams now had the ability to view other teams' activities, download current trainings and documents to help their team succeed, and see updated information about their grassroots projects. Staff could now see all information about students, teachers, grassroots projects, and partners in one system. And NGC's core processes around team formation, action, and reporting were turned into a pipeline that staff could manage easily, saving them time by making their key information visible. ifPeople's staff also handled extensive remote and on site training and user adoption support to ensure NGC was up and running successfully with two new technologies.
