Website Planning and Management

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Strategic Web Site Planning Worksheet

This worksheet will help an organization or business plan for the development and effective implementation of a website. Available here in English, also in Spanish.

Choosing and Using Open Source Software: A Primer for Nonprofits

White paper that describes what open source software is and what impact this type of software may have on the nonprofit sector by the Non Profit Open Source Initiative. Includes case studies, a guide to deciding whether or not Open Source is right for your nonprofit, and links and resources.

Writing for the Web

Your organization has invested in developing an innovative web site with clean, modern design, cutting edge functionality, and user-friendly components. You have access to a content management system that allows your team to add your own content to keep the site fresh and dynamic. Great! But do you know how to write for the web? It's not the same as writing a report, a college research paper, or even print copy. Here is a basic overview on effective web writing.

Search Engine Optimization Enhances the User Experience Also

A higher search ranking is the dream of many Web site owners. What you may not realize is that, if done correctly, the optimisation of their site for the search engines can also see it optimised for site visitors.

Guide to Internet Marketing

What good is a Web site if your intended audience cannot, or does not, find it? With the overwhelming quantity of information and sites competing for the attention of potential customers, it is more important than ever to have a Web site that is built around the strategic goals of your enterprise and with intelligent marketing strategies. This document reviews the key elements of successful Internet marketing.

ifPeople's Quick Guide to Internet Marketing

What good is a Web site if your intended audience cannot, or does not, find it? With the overwhelming quantity of information and sites competing for the attention of potential customers, it is more important than ever to have a Web site that is built around the strategic goals of your enterprise and with intelligent marketing strategies.