ifPeople's Quick Guide to Internet Marketing
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What good is a Web site if your intended audience cannot, or does not, find it? With the overwhelming quantity of information and sites competing for the attention of potential customers, it is more important than ever to have a Web site that is built around the strategic goals of your enterprise and with intelligent marketing strategies.
What is it | Big Picture | Need Help? | Key Elements of Internet Marketing
Potential customers may never find your Web site.
Some of the benefits from Internet Marketing projects and value generation will include:- Improved search engine rankings
- Higher traffic of users looking for your resources or products
- Easier communication and negotiation with potential partners
- Positioning in the marketplace
- Effective marketing materials for use in ongoing efforts.
The Bigger Picture
You can make easy, incremental improvements, but the best Internet
marketing, like any marketing, happens from integrating marketing with
other operations. Internet marketing strategies go hand-in-hand with
good Web site
development process and techniques, and compose an important part of
ongoing site maintenance.
Complementary to the methodologies for Internet visibility and
marketing is the strengthening of the core identity of your
enterprise. Evaluating the current identity and perception of your
enterprise can reveal weaknesses that are inhibiting the process of
creating trust, and ultimately clients, with site users.
Need Help? ifPeople Internet Marketing Services
ifPeople's successful Internet Marketing services will help you leverage your Internet presence to realize more business from your Web site. Our strategy is to combine our expertise to simultaneously addresses the aspects of:- Marketing
- Search Engine Optimization
- User experience and site functionality
- Branding and identity.
Key Elements of Successful Web Site Marketing: ifPeople's Process
Needs assessment - What are your enterprise's goals and objectives?Benchmarking - An initial benchmarking of your current search engine rankings and traffic statistics enables tracking of your ROI.
Know your audience - Discovering who your audience is, what they want, and how they use the Internet can provide great rewards to your business when incorporated into your Internet marketing and site strategies.
User experience and site design. Great marketing must be justified by the quality of the user experience on your site. A good site should be attractive and useful, easy to navigate and find information, and have intuitive processes and steps for user actions.
Linking Strategy - Improve your search engine rankings through reciprocal links with quality Web sites. Links from outside web sites to your domain will significantly improve search engine rankings. Reciprocal linking also helps boost traffic to your site.
Keyword and meta tag optimization - To ensure you are targeting your most valuable keywords, we research your clients language and your competitors strategies to find effective keywords and descriptions for the site's meta tags.
Search Engine Optimization -
Positioning of keywords in text - Search engines like pages where keywords appear "high" on the page and are repeated in the main text.
- Effective titles - titles are prime area for SEO, and should be descriptive, brief, and include keywords.
- Code organization - Tables can "push" your text further down the page, making keywords less relevant because they appear lower on the page. Also, JavaScript can have the same effect. The result is poor SEO since the search engine prioritizes the information presented near the top of a page.
Permission marketing - E-mail newsletters are a cost effective strategy to deliver engaging information and a targeted message to a receptive audience. ifPeople can help you set up a mailing list and email newsletter.
Monitoring - We help you stay on top of changes in your ranking, Web site traffic and conversion rates with custom matrices and monitoring worksheets.
Distinction in the market place - Evaluate your position with regard to others in the market place to distinguish your enterprise and to position yourself to capture greater market share. Develop clear, concise communication messages.
Need more information? Contact ifPeople to learn more and find out how we can help you succeed online.
