ifPeople Announces Atlanta Workshop on "The Business Case for Sustainability" for May 26, 2004

The Business Case for Sustainability:

Benefits to business, case studies, and strategies

A growing body of international research, experiences, and case studies is showing that pursuing sustainable business practices pays. Strong evidence points to improvements in brand value and reputation, business processes and operational efficiency, human capital, risk management, access to capital, shareholder value, and revenues as a result of incorporating sustainability into core business strategies. Environmental sustainability and social responsibility represents a societal challenge and an enormous business opportunity.

This interactive workshop will show how business can, and does, benefit from improving social and environmental impacts. The workshop will be led by ifPeople cofounders and will draw on audience participation.  Topics of the workshop include:

• The next industrial revolution: the big picture

• Key concepts for today's business leaders

• The business case for improving social, ecological, and economic performance

• Case studies (focusing on Small and Medium-sized enterprises)

• Strategies for improving business performance and impacts

What:      The Business Case for Sustainability

When:     9am - 12pm, Wednesday, May 26, 2004
Registration starts at 8:30am
Tour of Southface green facility available after workshop.

Where:     Southface Energy Institute (directions/map)
241 Pine Street NE; Atlanta, GA 30308

Cost:        $25* ($10 for students)
Includes workshop materials and break snack
*Discount for Southface members.

Who:         This workshop is intended for business leaders, especially in Small and Medium-sized businesses, from any sector. Also for organizations and institutions promoting sustainability.

RSVP Online. 
To RSVP now, please use the form below, or send your name, telephone number, address, and organization to info@ifpeople.net.  For more information or to RSVP by phone, call (770) 973-1540.

Organized by ifPeople - Innovation for People
Please explore our site for more on our work in sustainability: www.ifpeople.net

<!-- @page { size: 8.27in 11.69in; margin: 0.79in } P { margin-bottom: 0.08in } --</style><br> Workshop Coordinators:<a name="coordinators" title="coordinators"></a><br> </p><p align="left" style="margin-bottom: 0.1in; font-style: normal;"><font face="Arial, sans-serif"><font size="2" style="font-size: 11pt;"><font size="2"><b>Christopher Johnson</b>'s career in sustainability extends over six years and includes projects on five continents. Mr Johnson has been awarded a Thomas J Watson Fellowship and a Mellon Fellowship for his research in sustainability. As ifPeople's Managing Director, he overseas the Sustainability Solutions services of ifPeople and has written and presented on the subject in English and Spanish. At ifPeople he has given workshops on incorporating sustainability in leading universities and business schools in Argentina, provided consulting in strategy and project support to one of the largest Latin American networks promoting Corporate Social Responsibility, and worked in business to implement sustainability and CSR programs.</font></font></font></p> <p style="margin-bottom: 0.1in; font-style: normal;"><font face="Arial, sans-serif"><font size="2"><b>Tirza Hollenhorst </b>is a scientist, writer, and business woman who has helped businesses identify opportunities in sustainability and covert them to reality. With a background in biology and environmental engineering, she combines analytical and systems thinking skills. In 1999, she was awarded a Janus Fellowship and carried out research in Egypt on sustainable water management. As ifPeople's President, she has provided coaching, writing and research. Her recent publications include a series of reports on Corporate Social Responsibility tools and how to use them, as well as a paper with the Center for Evolutionary Leadership on sustainability core skills for today's leaders.</font></font></p> <p style="margin-bottom: 0.1in; font-style: normal;"><font face="Arial, sans-serif"><font size="2"><a href="/about/people/team">Read more about our team.</a><br> </font></font></p> <p style="margin-bottom: 0.1in; font-style: normal;"><font face="Arial, sans-serif"><font size="2"><b>RSVP Online</b><a name="form" title="form"></a> for the Workshop on May 26, 2004 (9am to 12pm, cost $25):<br> </font></font></p><form action="20040705_bizcase_py"> <font face="Arial, sans-serif"><font size="2"> <label> Name: <input name="name"> </label> <br> <label> Organization: <input name="org"> </label> <br> <label> Street Address: <input name="address"> </label> <br> <label> City, State ZIP: <input name="address2"> </label> <br> <label> Phone: <input name="phone"> </label> <br> <label> email: <input name="email"> </label> <input type="submit"> </font> </font></form>