ifPeople launches web sites for Natural Awakenings
Document Actions
ifPeople is happy to announce the release of the a new web system for Natural Awakenings. Natural Awakenings is a free, monthly publication created to respond to the growing appetite for information about healthy living. The site provides new forms of reaching audiences in the 30 cities where NA is published, plus provides tools for content management and additional revenue streams for the franchise company.
Entrepreneur Sharon Bruckman established the first Natural Awakenings
magazine in 1994 in Naples. Success of the original Naples/Fort Myers
edition was immediate. Today, franchise owners publish 30 local
editions, with new magazines added each year.
| ifPeople has developed a new design, and a site technology that enables a web presence for all of the local magazines while maintaining strict quality standards. The technology allows the sharing of content across the Web sites increasing the value of information and services available on-line. |  |
"We are very excited to begin promoting our new site." Says Kris Urquhart of NA Melbourne. "ifPeople's technical expertise and artistic eye has produced a site I'm proud to show my clients. This site enables us to launch a new dimension of our business and offer our clients additional exposure for their businesses and our readers resources for their health."
With the new site:
Local franchise owners and national editors can easily manage content through a browser-based interface with no programming knowledge, saving time and maintenance costs.
Magazine editors contribute to an online database of articles, creating a valuable resources for readers and encouraging additional traffic to the site.
Natural Awakenings can promote its site on any other site by displaying the most recent content from the NA site using an RSS feed.
Home page is always updated through the use of dynamic Featured Content area to display content on the Home page by category, selecting the most recent article from each category for easy navigation.
Newsletter signups on the site allow NA to keep in touch with its audience.
Local franchises have Web sites that reflect their individuality and share information with the national site, while conforming to national design standards.
Visit the the national site at www.naturalawakeingsmag.com and the Melbourne edition at www.namelbourne.com
