Climate Change Responsibility: Hollywood Gets On Board

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Climate change is a critical challenge facing our time and requiring innovative approaches to the way we do things. Every year ifPeople offsets its is greenhouse gas impact by planting trees and investing in energy efficiency. We are pleased to see that this activity is gaining support and the trend is reaching more high visibility places, from Fortune 500 companies and even Hollywood. The new Hollywood film Syriana is "carbon neutral," thanks to the help of NativeEnergy, drawing significant attention to the issues of climate change and the impact of human activities.

In a groundbreaking move, Warner Bros. Pictures and Participant Productions have made Syriana, a multi-layered political thriller about the global oil industry, the first major motion picture to be "climate neutral" by offsetting 100% of carbon dioxide emissions generated by the production during filming - an estimated 2,040 tons - with investments in renewable energy.  Investments will be made in wind and methane power and, specifically, in projects that may not otherwise happen without this support.

Syriana's producers worked with NativeEnergy to calculate the amount of carbon dioxide emissions from all of Syriana's production activities, including filming, air travel, rental car and truck emissions, hotel energy use, diesel generators used on location, office and warehouse energy use, and emissions from shipping.  NativeEnergy then offset those emissions by purchasing renewable energy credits, or "green tags," from renewable energy projects.

Investments are in two projects - the construction of a family dairy farm methane generator and a wind farm in the Midwest.  The wind farm is on Native American land and is Native American owned.  In addition to clean energy, the wind farm will create jobs and revenue streams for the tribes from the sale of electricity and the green tags.

See our Sustainability section for more about Carbon Neutrality and ifPeople's Carbon Neutral approach.

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