Described by Kellie A. McElhaney, Executive Director of the Center for Responsible Business of the Haas School of Business, University of California at Berkeley as "a practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field", the book draws on numerous examples of values-driven business.

Ben Cohen and Mal Warwick, co-founder and Chair of the Social Venture Network respectively, provide concrete strategies for implementation and self assessment tools. This affordable and user-friendly book outlines the know how for the creation -or transformation- of profitable and competitive businesses committed to take not only profit but also people and planet into account. Values-Driven Business: How to Change the World, Make Money, and Have Fun is another resource that proves successful business can also be people sensitive and environmentally conscious. Find more about the content, read a free excerpt or order the book at http://www.bkconnection.com/ProdDetails.asp?ID=9781576753583&PG=1&Type=BL&PCS=BKP