As long as you continue to add content to your Plone site, the quality and quantity of visitors will increase. The AWStats statistics generated will not only reflect this progression but will also show details such as how visitors found your site, how long they remained on your site, and what the most popular pages were each month.  

The top of the statistics page summarizes the current month and provides an overview of the year (see below):

Scroll down to find the full story (and links to even more details) for the statistics given, including:

• Number of visitors to your site
• Number of new visitors to your site
  
• Duration of site visits
• Most viewed pages
• Entry pages
• Exit pages
• Search engines and keywords used to find your site
• Number of times your site is added as a “favorite”
• Countries of visitors
• Pages, number of hits and bandwidth for each hour and day of the week
• Links leading to your web site

These statistics can be useful for determining effective web site changes, such as good content building areas and specific web pages requiring attention, whether it is one that you want to be more prominent or if there is a "page not found" (404) error happening.  Once you find areas needing attention, Plone makes these changes easy to make! 

AWStats supplies keywords and phrases which are being used to find your site from search engines - information useful in establishing other similar keywords that should be added.  Also, the ability to discover sites that have effective links to your site can help you build relationships and build your linking strategy.  

These are only a few of the advantages of having access to statistical information about your web site.  The easy-to-understand results provided by AWStats can be very beneficial in tracking and maintaining the success of your site! For more on your statistics or how to understand them, you can contact us.

For more information on the Free Software program described here, visit the AWStats official web site.