ifPeople Launches New Site for Natural Awakenings
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ifPeople is excited to announce the launch of a new web site for Natural Awakenings, one of our long-standing clients. Natural Awakenings Publishing Corporation serves the holistic health community in over 54 markets with 2 million readers through a network of locally owned franchise magazines. The new site will allow Natural Awakenings to increase the brand's visibility as a resource for those interested in holistic and healthy lifestyles by incorporating fresh, dynamic content and increased user-friendly functionality as well as a business directory.
The new site includes interactive and searchable tools, including a directory, events calendar, resource library, and geographic mapping. The Natural Directory includes a new version of our packaged software solution ifDirectory taking advantage of many new features. It not only lists local Natural Awakenings franchises but also allows interested businesses to register at one of two available levels – as a free basic listing or as a paid premium listing. Businesses with premium listings receive an editable profile and access to click-through statistics, and the ability to load images. ifPeople incorporated the GetPaid tool to capture directory subscription payments, which will serve as a new source of revenue for Natural Awakenings. The calendar allows visitors to submit community and organization events free of charge and to search for events nationwide using categories and keywords. IfPeople also developed a searchable and streamlined online library of Natural Awakenings magazine articles, published from 2005 through the current issue. Additional features include an improved site search box, visible on most pages, complete with drop-down menu and keyword functionality, and an information-rich mapped listing of franchise markets.
The new site also allows both visitors and franchisees to communicate more efficiently with Natural Awakenings Publishing Corporation. Visitors can easily contact the company about starting a franchise or sign up for the newsletter using feedback forms that are easily accessible throughout the site. Franchisees can log into the company Intranet, previously developed and maintained by ifPeople, and web mail accounts.
The site takes advantage of an upgraded version of the Plone content management system, which takes advantage of features like RSS feeds to feed new content articles automatically on the home page and for other sites. We invite you to visit www.NaturalAwakeningsMag.com.
