Is Your Organization Leveraging Social Networks?
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In recent years, individuals, organizations, businesses, and governments have increasingly participated in online social networks. At ifPeople, we recognize that our clients are interested in leveraging online communication functions, collaborative platforms, relationship building opportunities, and marketing tools facilitated by social networking sites.
We understand that more and more web users are taking advantage of social networks to make caused-based connections and to research brands and issues. Social networks provide opportunities for non-profits and other mission-driven organizations to share information with interested audiences and build a sense of community. Within the wide appeal of sites like MySpace and Facebook, common affinities draw web users together into concentrated groups, while more narrowly focused sites specifically target smaller niche interests. With the growing range of social networking sites available, navigating the pack and implementing the most effective social networking plans can prove a daunting, even overwhelming, task. To help demystify the process of using social networks to promote your socially and environmentally responsible mission, we recommend SRB Marketing ’s recently-published report, Green Social Networks. Contact us to discuss incorporating social networking functionality into your organization’s web communications strategy.
