ifPeople Becomes Georgia’s First Certified B Corporation

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PRESS RELEASE: ATLANTA, GA (April 17, 2009) – ifPeople, the Atlanta-based social enterprise, recently became the first company in Georgia to earn B Corporation Certification.

ifPeople Becomes Georgia’s First Certified B Corporation

ifPeople is a certified B Corporation

B Corporations are a new type of corporation. Unlike companies whose principle focus is the bottom line, B-Corporations are purpose-driven. They strive to benefit not only shareholders but all stakeholders, amending company policy to incorporate the interests of employees, community, and the environment.

Founded by Tirza Hollenhorst and Christopher Johnson, ifPeople partners with nonprofits and values-minded companies by creating cost-effective and powerful online communications solutions. Since its founding, ifPeople has also remained carbon neutral, planting trees and engaging in environmental programs with clients to offset its carbon footprint.  As a B Corporation, ifPeople joins over 185 other cutting-edge companies who are raising corporate standards for social and environmental responsibility.

“B Corporation” (short for “Beneficial Corporation) is a status determined by B Lab, a 501(c)(3) nonprofit that digs deep into a company’s products, practices, and profits before awarding certification.  The B Lab team asks questions about everything from a company’s job sharing policies, to recycling programs, to proximity to public transportation. Only companies receiving a passing score of at least 80 out of 200 points on the B Ratings System receive certification. ifPeople received a score of 129.4, See the ifPeople report.

By bringing companies like ifPeople together, B Lab intends to create a unified brand of environmentally and socially responsible enterprises. Soon, B Lab believes this brand will be legally recognized by states, tax preferred by the IRS, and valued by investors and consumers around the country and the world.

About ifPeople:
ifPeople is a social enterprise based in Atlanta, GA, that provides the know-how and tools for online communication to nonprofits and businesses (read about our discount to B Corps) leading the transition to a more just, sustainable world. The company delivers web publishing and customer relationship management tools leveraging Open Source, low-cost and free technologies. By integrating web software with a rigorous process for generating value, ifPeople’s solutions make organizations more effective. The company’s approach is to ensure its partners have everything they need to succeed: from design, strategic consulting, project management, and software development, to ongoing training and support. Download company overview.

For more information:
www.ifpeople.net | info@ifpeople.net | (678) 608-3408

Visit our B Corporation Profile:
www.bcorporation.net/ifPeople

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