ifPeople Launches "Go the Whole 9" Site in 10 Days
Document Actions
This September, St. Louis Arc partnered with ifPeople to develop a website for one of its programs, Go the Whole Nine. Designed to raise awareness of and prevent cases of Fetal Alcohol Syndrome, this program convinces young people of the harmful effects of drinking during pregnancy. Most importantly, it asks them to pledge to have an alcohol-free pregnancy, or "go the whole nine" without drinking.
The principle challenge with this project was that the site had to be
launched in conjunction with an integrated ad campaign for the program
St. Louis Arc planned to launch in early September. From development to
launch, this gave us 10 days to complete a fully integrated site
featuring registration forms and donation processing.
Working hard with St. Louis Arc's staff and designer, we were able to
complete the strategic development, information architecture, content
review, and design phases to meet the time requirements of the project.
The result? The Go the Whole 9 site was launched in time to coincide
with the ad campaign, and communities around St. Louis have begun to receive
enlightening information about the need to abstain from alcohol during
pregnancy.
This project underlined the importance of collaboration between
us and our clients. By forming an open, honest partnership with St.
Louis Arc, we were able to quickly transform raw concepts and ideas
into a practical website that promotes a worthwhile cause. We look
forward to working with St. Louis Arc on more projects in the future.
